Olyra

ALT Group partnered with CPG snack brand on Amazon for 484% YoY Growth and 12x Increase to Subscribe and Save Customers

 

The Challenge

CPG brand Olyra looked to ALT Group to help grow their sales and loyalty on Amazon. In the Whole Grain Bars category, they needed to define their offering and unique benefits to customers in order to drive conversion and ultimately, gain customer loyalty.

How We Did It

  • Full overhaul of product detail pages, Brand Store, premium A+ Content, ad creatives, and video content to improve brand perception and customer conversion

  • Implementation of robust Amazon Advertising strategy to drive net new customer acquisition and migration to subscribe and save

  • Development of six additional product offerings to increase selection to drive new customer acquisition

484%

YoY Amazon Channel Revenue Growth

12x

increase in Subscribe & Save
customers

26%

Increase in Detail Page Conversion Rate

 
 
 

Let’s Work Together!