Medify Air
ALT Group partnered with air purifier brand and increased YoY Marketplace Growth by 148% and become the #1 Best Seller on Prime Day.
The Challenge
Medify Air, a leading air purifier brand was facing increased competition and rising CPCs on and off Amazon. The brand's product detail pages were underperforming in regard to conversion rate, and there was a disproportionate amount of traffic and revenue being driven by Amazon versus their owned Shopify channel.
How We Did It
Complete overhaul of image carousels, Amazon A+ content, and Brand Store to improve conversion
UX and UI development on Shopify to improve functionality and conversion
Rebuild of Amazon, FB and Google search and display ad strategies to maximize traffic and revenue while maintaining ROAS
Global expansion EU, UK, CA, MX, UAE to drive incremental sales revenue
Implementation of inbound and lead generation B2B strategies to capture revenue from schools and government institutions (via Facebook, Google and LinkedIn ads)
Klaviyo email marketing strategy, design, and implementation to build customer loyalty
Development of Recharge subscription program to increase customer lifetime value
