What is Amazon DSP?
Amazon DSP (Demand Side Platform) is an Amazon Advertising tool that leverages Amazon’s proprietary 1st Party shopper data to enable your brand to accurately target millions of high-value shoppers on Amazon.com, IMDb, Prime Video, and thousands of other sites across the web.
Only a limited number of agencies and software providers have access to run DSP outside of Amazon because it is a complex tool to manage, but can be extremely effective in driving sales when implemented correctly.
Two Key Benefits of Investing in an Amazon DSP Strategy
Precise Targeting & Vast Reach