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Ongoing ad creative testing to maximize CTR
ROAS (return on ad spend) focused approach
Amazon Demand Side Platform

What is
Amazon DSP?

Only a limited number of agencies and software providers have access to run DSP outside of Amazon because it is a complex tool to manage, but can be extremely effective in driving sales when implemented correctly. ALT Group is the leading Amazon DSP agency, offering expert management services for Amazon advertising DSP.

Amazon DSP (Demand Side Platform) is an Amazon Advertising tool that leverages Amazon’s proprietary 1st Party shopper data to enable your brand to accurately target millions of high-value shoppers on Amazon.com, IMDb, Prime Video, and thousands of other sites across the web.
Precise Targeting & Vast Reach

Two Key Benefits of Investing in an Amazon DSP Strategy

key #1

Exclusive & Precise Audience Targeting

Remarketing
Reach shoppers who viewed your products and showed interest in purchasing and have not yet purchased a competitor’s product.
Lookalike Audiences
Leverage Amazon’s 1st Party data to target potential customers with similar buying behaviors to those that have purchased from your brand.
In-Market Targeting
Amazon sees billions of customer clicks and interactions per day and it collects all of that data and leverages it to show customers the products they are most interested in purchasing which optimizes the customer experience.
key #2
Vast Reach
Amazon-Owned Pages
It is critical to reach Amazon shoppers while they are on Amazon in as many ways as possible.
Millions of Websites Across the Internet
Amazon’s shopping experience is extremely efficient and most shoppers only spend a max of ten minutes on the Amazon app or Amazon.com.
Precise Targeting & Vast Reach

Why ALT Group for DSP?

Direct Amazon Experience

With founders who worked at Amazon and a team of highly professional digital experts, we live and breathe e-commerce.

PERFORMANCE FOCUS

We only care about results and driving sales performance for our partner brands. We worry about your ROI.

CREATIVE TESTING & OPTIMIZATION

We test a minimum of 3-5 creatives per product per month to maximize ad CTR and ROI for our partners.

TRANSPARENT REPORTING

ALT provide access to a transparent web-based dashboard where they can access real-time metrics including impressions.

Creative Testing for Optimal Performance

We develop and launch with multiple creative variations in order to test and learn which will be most successful for meeting your unique KPIs.

Let's work together

We're curating the top ecom strategies and creative stories to help brands grow.
Free Consultation

Our Customers Results

52%
increase in ROAS achieved over previous DSP agency
21%
increase in Page Views

Services Provided:

  • Amazon DSP Management
  • Complete Amazon Detail Page & Brand Store Redesign
  • Management of Amazon Sponsored Ads
  • Full Amazon Account Management
  • Shopify Development & Management
  • Google & Facebook Management
  • Email Management
  • Influencer Management
55%
increase in ROAS achieved over previous DSP agency
51%
increase in Unit Sales
152%
increase in DSP Ad Click Through Rate (CTR)

Services Provided:

  • Amazon DSP Management
  • Management of Amazon Sponsored Ads
  • Full Amazon Account Management
  • Amazon Brand Store Development & Launch
34%
increase in Page Views
21%
increase in Unit Sales

Services Provided:

  • Amazon DSP Management
  • Complete Amazon Detail Page Design & Implementation
  • Management of Amazon Sponsored Ads
  • Full Amazon Account Management

Optimizations + Enhanced Sophistication

Timelines and budget allocation will depend on the brand, product and customer category, and predetermined KPI goals.

Awareness

01

Prospecting bolsters reach among net-new customers and also helps build a strong base of relevant audiences for retargeting tactics down the road.

Conversion

02

Narrow in on the customers most likely to purchase based on their shopping behaviors including in-market and remarketing targeting.

Loyalty

03

Sustain customer loyalty and increase customer lifetime value by driving additional sales from past-purchasers. Drive further loyalty with Subscribe & Save acquisition.

OTHER SERVICES OFFERED

Your One-Stop-Shop For Amazon Needs

Amazon Sponsored Ad Management (PPC)

As an official Amazon Advertising Partner Agency, ALT Group specializes in driving sales with Amazon’s native Sponsored Ads platform.

Amazon Detail Page & Storefront Design

Driving traffic through ads is just half the battle on Amazon. It's critical to ensure your product pages are fully converting shoppers into customers.

Amazon SEO & Rank Optimization

Ranking on Amazon requires a symphony of efforts. One of the tools you can leverage is strong SEO. ALT’s expert copywriters are able to audit listings

Full Amazon Account Management

We will treat your Amazon business like its our own and ensure it’s growing and not falling into any of the common pitfalls that can limit success.

Facebook & Google

Facebook, Google, and your website should work in tandem to grow Amazon sales. Many shoppers will ultimately purchase on Amazon.

Let's work together

We're curating the top ecom strategies and creative stories to help brands grow. Let's work together.
Alt Group
Our DSP approach focuses on revenue growth, not vanity metrics!
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